Localisation Manager Netherlands

Scalable Capital, part-time (4 days a week), mostly remote

Juli 2022 - Present

Scalable Capital was founded in 2014 in Munich, Germany. Scalable Capital offers Wealth Management solutions as well as a clean-cut, straightforward, user-friendly online broker with access to a large offer of stocks, ETFs, ETPs (crypto), and funds. Unique about Scalable are the automatic, customisable investment plans that you can set up (starting from only 1 euro), making investing easy and convenient. All in support of Scalable's mission of making investing accessible to everyone.
My responsibilities at Scalable Capital are:

• Work with marketing, business, and product teams to implement a clear and sustainable localization strategy for the Netherlands.
• Manage and own the translation of relevant user touchpoints e.g. our public website, CRM emails, or ad material for the Dutch market.
• Work closely with our marketing teams to establish translation processes around existing formats (e.g. blog, podcast) and to deliver coherent localized content internationally.
• Define and manage robust processes across multiple teams to ensure a consistent and efficient translation of public-facing material into Dutch.
• - Work closely with multiple stakeholder teams (marketing, product, client success, and legal) to understand and cater to their differing translation requirements.

Copywriter Dutch

Elfin, on a freelance basis, remote

March 2023 - November 2023

Elfin is the first and biggest online platform to empower women in the Netherlands to be(come) financially independent. I personally feel very invested in Elfin's mission. We already worked together previously in 2020 and 2021, when Elfin was still called fire for women (see below), so it was a huge pleasure to get the opportunity to contribute to their mission once more. 
Among other things, I contributed to the Elfin-team by:

• Managing the content calendar of the @elfinsocial accounts (Instagram, Facebook, LinkedIn)
• Co-creating new content concepts with a social content designer
• Writing copy for all new social content (min. 1 feed/reel post per day, multiple stories per day)
• Writing email copy for multiple campaign email funnels to drive conversion (membership sign-up)
• Improving (existing) e-course content
• Creating new e-course content
• Supporting during the first ever Elfin event held on November 9th in Amsterdam (with 170+ women attending)

SEO & PR Inbound Marketing Manager the Netherlands

Holidu, Part-time, partly remote

January 2021 - June 2022

I work 4 days a week for Holidu, the search engine for vacation rentals, as SEO & PR Inbound Marketing Manager for the Dutch market (www.holidu.nl). In this role I am responsible for the execution of (technical) SEO- and PR-related projects. All of our PR  efforts are fully focused on link building. In addition, I am responsible for the creation of SEO content for the Dutch landing pages (by coordinating a pool of freelance writers). 

SEO Analyst

myposter, Freelance & remote

September 2021 - November 2021

For myposter I executed an SEO-analysis regarding their top 5 landing pages for the Dutch market (www.myposter.nl), doing an On-Page SEO Check as well as investigating if the top 5 pages were ranking for the right keywords. Based on the status quo and keyword analyses, the copy of all 5 landing pages was upgraded, optimized for the new set of keywords, and any typos or grammatical errors were corrected. 

Social Content Manager, Content Writer & Guest Blogger

fire for women, Freelance & remote

August 2020 - September 2021

For www.fireforwomen.com I wrote multiple articles for the website as well as (guest) blogs on my personal journey to "Achieving FIRE from abroad".  Between November 2020 and September 2021, I wrote all the copy for the social media posts on Facebook and Instagram. Collaborating with a social media designer, I was responsible for creating the social media schedule and coming up with (and implementing) new content concepts. 

Content Strategist

Cleverciti, Freelance & remote

September 2020 - August 2021

My tasks as a content strategist at Cleverciti were:

• Analyze the existing website content (status quo analysis)
• Execute topical and audience research
• Execute keyword research
• List what can be repurposed from existing content and optimize for SEO
• Define content gaps to develop new content concepts and prioritize these
• Create a mini-campaign workflow
• Finalize a content strategy and transform the strategy into a concrete editorial calendar
• Create content based on the editorial calendar (ongoing)
• Execute 2 mini-campaigns per week in 2 languages (blog posts, social posts, PR)
• Build up the new Resource Library on the new and improved website

Dutch Linguist

Appen, Freelance & remote

September 2019 - March 2020

• I take on ad hoc tasks from Appen. Tasks vary depending on demand. Examples of tasks:
  - Translate job titles US EN to Dutch
  - Write simulated questions or statements to a chatbot in Dutch to achieve a certain action (retail website).

Dutch Translator

GetYourGuide, Freelance & remote

June 2019 - March 2020

For GetYourGuide, a start-up from Berlin, I translate promotional texts for tours of various destinations from English to Dutch (as shown on www.getyourguide.nl). My translations reach thousands of people and I can let my creativity run free to present GetYourGuide's products in the most fun and exciting way. Examples of my translations can be found under Portfolio.

Project Manager / HR Business Consultant

Pentos, Munich, Germany

October 2019 - January 2020

Pentos is an IT Consultancy with an international client base that is focused on supporting their clients with SAP SuccessFactors (HR Software) as well as IBM OpenPages (GRC Software) implementation projects. My main focus was on SAP SuccessFactors projects. In my role as Project Manager, I was responsible for driving the projects from start to finish.

As PM I was present during the presales stage, to get to know the client and their needs. The PM actively takes part in writing the offer and facilitates the requirements collection.

After the negiotiation phase, the PM kicks off the project. Throughout the entire project the PM is the main contact for the client and also the one organizing all the jour fixes, facilitating the meetings, coordinating work of other team members, following up on action points, asking critical questions and checking in regularly with the client. In addition, the PM was in charge of monitoring the budget and creating bills.

Last but not least, I advised the client - best on our best practice experiences - on the set-up of their main HR Processes in SAP SuccessFactors.

HR Process Manager

trivago, Düsseldorf, Germany

April 2018 - September 2019

As the first and only process manager in trivago and main driver of Project Pac-Man, I was responsible for mapping, redesigning and improving all core end-to-end HR processes and implementing them from scratch into Workday.

Between April and November 2018, I facilitated stakeholder workshops 2-4 times a week and created detailed As-Is & To-Be process maps. In only 8 months, I coordinated the implementation and go-live of 20+ HR process workflows in Workday. Afterwards there was a revision phase; tweaking the processes where necessary to make them even better/faster/more efficient.

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I accompanied the full process life cycle: process mapping using BPMN 2.0, process implementation & testing, the creation of process documentation, stakeholder communication, process go-live, process performance monitoring and process optimization (e.g. through automation or through change requests).

As a result of this project, there is now a repository consisting of detailed process maps of all HR business processes that we have redesigned and implemented in Workday that can be used as a reference by the HR business partners. Examples of HR processes:
* Offer & hire processes,
* Termination process,
* Role changes,
* Short/extended leave,
* Contractual changes,
* Compensation changes,
* Organizational changes.

Project Manager

trivago, Düsseldorf, Germany

September 2017 - April 2018

Project Manager (internally it was called the "Focus Lead") for the Organizational Solutions team, initiating and executing projects to improve the set-up of the newly formed team -- in other words: determine what to focus on. The portfolio of the team consisted of all internal tools within trivago (either developed on our own or bought). My job was to make sure the team's resources were put where the most value could be created for trivago.

Examples of projects I initiated:
* Setting up an agile board for the Organizational Solutions team to increase project visibility and keeping the overview of the team's full scope
* Setting up a prioritization method to properly plan our resources & set the right expectations towards the stakeholders
* Setting up (pro)active communication lines between our delivery teams and their stakeholders
* Organizing a quarterly "Hack OS" session: a platform in which the team members could pitch ideas to improve our products and ways of working

Internal Communications Manager

trivago, Düsseldorf, Germany

October 2015 - November 2017

At trivago, Internal Communications was focused a lot around product/tech. You were seen as the Product Manager/Owner of those tools and responsible for the strategy around those tools. As Product Manager of the Internal Communication & Collaboration Tools, one of my first tasks was deploying Dropbox Business successfully throughout the company. Slack had been launched only a few months before and I was tasked to bring up the adoption of the tool. In addition I was responsible for:

1. Product Development, System Administration/Configuration & User Support for all Internal Communication & Collaboration Tools - Slack, Dropbox Business, Socialcast, Confluence, JIRA, Officevibe. Responsibilities:
* Managing big change management projects such as the deployment of Dropbox
* Evaluating and monitoring the usage of the tools
* Gathering tool requirements & user feedback
* Make build-or-buy decisions
* Manage stakeholders
* Conduct market research
* Testing new tools/plugins or features
* Support & educate employees by designing workshops, online courses, tutorials

2. Project Management for various company-wide internal communication projects, examples of topics:
* Overall intranet strategy
* Knowledge management
* Increasing transparency
* Distributing company-wide content
* Improving the information flow
* Building up an internal tools knowledge base

Content Manager Benelux / Localization Specialist

trivago, Düsseldorf, Germany

September 2014 - December 2015

As Content Manager for the Benelux countries (on LinkedIn now often referred to as Localization Project Manager or Localization Specialist) I was responsible for planning and executing localization efforts for our Benelux platforms (including translation and QA - reporting bugs). I managed relationships with main stakeholders across the organization (country developers, marketing teams, product teams, etc.). Biggest success project: fixing the Dutch geostructure --> added 200+ missing cities leading to 80.000+ visits in the first month after creation.

Besides my own local projects I worked together with colleagues on global projects for all locales.

Other responsibilities:
* Creation and maintenance of a Dutch language glossary
* User Support for Dutch & Belgian users
* Hotelier Support for Dutch & Belgian hoteliers

PR Netherlands & Belgrium

trivago, Düsseldorf, Germany

September 2014 - February 2015

Work experience internship in Public Relations for both the www.trivago.nl and the www.trivago.be platforms. The content of the press releases was primarily focused on hotels, destinations, events, travel tips, trends or hotel prices. I wrote creative content from scratch as well as translated existing press releases from other markets into Dutch. The press releases have resulted in online publications in top media in the Netherlands & Belgian Flanders like Telegraaf, AD, Het Nieuwsblad, De Morgen, Linda Magazine, Jan Magazine, Flair, girlscene.nl, Steps.be, Knack.be as well as radio interviews with Radio Veronica & BNR Radio. (Work samples can be found under: Portfolio).

Receptionist & Communications assistent

Alpine Spa Hotel Haus Hirt, Bad Gastein, Austria

December 2013 - April 2014