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Curriculum Vitae

Content Strategist

Cleverciti, Freelance & remote

September 2020 - Present

My tasks as a content strategist at Cleverciti are:
- Analyze the existing website content (status quo analysis)
- Execute topical and audience research
- Execute keyword research
- List what can be repurposed from existing content
- Define content gaps
- Define prio topics for missing content
- Create a mini-campaign flow structure
- Finalize content strategy + transform into an editorial calendar
- Create content based on the editorial calendar (ongoing)

Guest Blogger

Fire For Women, Freelance & remote

August 2020 - Present

For www.fireforwomen.com I write a guest blog on "Achieving FIRE from abroad". Frequency of posting: every 4-6 weeks.

Country Manager Flemish Belgium & the Netherlands / Copywriter Dutch

Stickerkid, Freelance & remote

May 2020 - October 2020

For Stickerkid, an e-commerce company from Switzerland that produces customizable stickers and iron-on labels for clothing and other belongings of the entire family, I was Country Manager for the Flemish-Belgian and Dutch markets. Additionally I was copywriter for the Dutch language, translating all language elements that are seen on the website (buttons, banners), product descriptions as well as monthly newsletters and social posts on Facebook.

Dutch Linguist

Appen Ltd., Freelance & remote

September 2019 - Present

I take on ad hoc tasks from Appen. Tasks vary depending on demand. Examples of tasks:
- Translate job titles US EN to Dutch
- Write simulated questions or statements to a chatbot in Dutch to achieve a certain action (retail website).

Dutch Translator

GetYourGuide, Freelance & remote

June 2019 - Present

For GetYourGuide, a start-up from Berlin, I translate promotional texts for tours of various destinations from English to Dutch (as shown on www.getyourguide.nl). My translations reach thousands of people and I can let my creativity run free to present GetYourGuide's products in the most fun and exciting way. Examples of my translations can be found under Portfolio.

Project Manager / HR Business Consultant

Pentos AG, Munich, Germany

October 2019 - January 2020

Pentos is an IT Consultancy with an international client base that is focused on supporting their clients with SAP SuccessFactors (HR Software) as well as IBM OpenPages (GRC Software) implementation projects. My main focus was on SAP SuccessFactors projects. In my role as Project Manager, I was responsible for driving the projects from start to finish.

As PM I was present during the presales stage, to get to know the client and their needs. The PM actively takes part in writing the offer and facilitates the requirements collection.

After the negiotiation phase, the PM kicks off the project. Throughout the entire project the PM is the main contact for the client and also the one organizing all the jour fixes, facilitating the meetings, coordinating work of other team members, following up on action points, asking critical questions and checking in regularly with the client. In addition, the PM was in charge of monitoring the budget and creating bills.

Last but not least, I advised the client - best on our best practice experiences - on the set-up of their main HR Processes in SAP SuccessFactors.

HR Process Manager

trivago N.V., Düsseldorf, Germany

April 2018 - September 2019

As the first and only process manager in trivago and main driver of Project Pac-Man, I was responsible for mapping, redesigning and improving all core end-to-end HR processes and implementing them from scratch into Workday.

Between April and November 2018, I facilitated stakeholder workshops 2-4 times a week and created detailed As-Is & To-Be process maps. In only 8 months, I coordinated the implementation and go-live of 20+ HR process workflows in Workday. Afterwards there was a revision phase; tweaking the processes where necessary to make them even better/faster/more efficient.

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I accompanied the full process life cycle: process mapping using BPMN 2.0, process implementation & testing, the creation of process documentation, stakeholder communication, process go-live, process performance monitoring and process optimization (e.g. through automation or through change requests).

As a result of this project, there is now a repository consisting of detailed process maps of all HR business processes that we have redesigned and implemented in Workday that can be used as a reference by the HR business partners. Examples of HR processes:
* Offer & hire processes,
* Termination process,
* Role changes,
* Short/extended leave,
* Contractual changes,
* Compensation changes,
* Organizational changes.

Project Manager

trivago N.V., Düsseldorf, Germany

September 2017 - April 2018

Project Manager (internally it was called the "Focus Lead") for the Organizational Solutions team, initiating and executing projects to improve the set-up of the newly formed team -- in other words: determine what to focus on. The portfolio of the team consisted of all internal tools within trivago (either developed on our own or bought). My job was to make sure the team's resources were put where the most value could be created for trivago.

Examples of projects I initiated:
* Setting up an agile board for the Organizational Solutions team to increase project visibility and keeping the overview of the team's full scope
* Setting up a prioritization method to properly plan our resources & set the right expectations towards the stakeholders
* Setting up (pro)active communication lines between our delivery teams and their stakeholders
* Organizing a quarterly "Hack OS" session: a platform in which the team members could pitch ideas to improve our products and ways of working

Internal Communications Manager

trivago N.V., Düsseldorf, Germany

October 2015 - November 2017

At trivago, Internal Communications was focused a lot around product/tech. You were seen as the Product Manager/Owner of those tools and responsible for the strategy around those tools. As Product Manager of the Internal Communication & Collaboration Tools, one of my first tasks was deploying Dropbox Business successfully throughout the company. Slack had been launched only a few months before and I was tasked to bring up the adoption of the tool. In addition I was responsible for:

1. Product Development, System Administration/Configuration & User Support for all Internal Communication & Collaboration Tools - Slack, Dropbox Business, Socialcast, Confluence, JIRA, Officevibe. Responsibilities:
* Managing big change management projects such as the deployment of Dropbox
* Evaluating and monitoring the usage of the tools
* Gathering tool requirements & user feedback
* Make build-or-buy decisions
* Manage stakeholders
* Conduct market research
* Testing new tools/plugins or features
* Support & educate employees by designing workshops, online courses, tutorials

2. Project Management for various company-wide internal communication projects, examples of topics:
* Overall intranet strategy
* Knowledge management
* Increasing transparency
* Distributing company-wide content
* Improving the information flow
* Building up an internal tools knowledge base

Content Manager Benelux / Localization Specialist

trivago N.V., Düsseldorf, Germany

September 2014 - December 2015

As Content Manager for the Benelux countries (on LinkedIn now often referred to as Localization Project Manager or Localization Specialist) I was responsible for planning and executing localization efforts for our Benelux platforms (including translation and QA - reporting bugs). I managed relationships with main stakeholders across the organization (country developers, marketing teams, product teams, etc.). Biggest success project: fixing the Dutch geostructure --> added 200+ missing cities leading to 80.000+ visits in the first month after creation.

Besides my own local projects I worked together with colleagues on global projects for all locales.

Other responsibilities:
* Creation and maintenance of a Dutch language glossary
* User Support for Dutch & Belgian users
* Hotelier Support for Dutch & Belgian hoteliers

PR Netherlands & Belgrium

trivago N.V., Düsseldorf, Germany

September 2014 - February 2015

Work experience internship in Public Relations for both the www.trivago.nl and the www.trivago.be platforms. The content of the press releases was primarily focused on hotels, destinations, events, travel tips, trends or hotel prices. I wrote creative content from scratch as well as translated existing press releases from other markets into Dutch. The press releases have resulted in online publications in top media in the Netherlands & Belgian Flanders like Telegraaf, AD, Het Nieuwsblad, De Morgen, Linda Magazine, Jan Magazine, Flair, girlscene.nl, Steps.be, Knack.be as well as radio interviews with Radio Veronica & BNR Radio. (Work samples can be found under: Portfolio).

Receptionist & Communications assistent

Alpine Spa Hotel Haus Hirt, Bad Gastein, Austria

December 2013 - April 2014

A four-star full service hotel. Primary contact for (international) guests at the reception throughout their stay during the winter season of 2013-2014. In addition I was asked to work together with the Communication Manager to write new English content and translate existing content (German to English) for the WordPress website of the latest project of the owners of Haus Hirt, called the Alpenlofts (www.alpenlofts.com). The website was launched during my time at Haus Hirt and we had our first bookings. I was appointed primary contact person and was responsible for taking care of the guests of the lofts during their first winter season in business.