My Portfolio:

For Elfin I contributed to the team by:

✅ Managing the content calendar of the @elfinsocial accounts (Instagram, Facebook, LinkedIn)
✅ Co-creating new content concepts with a social content designer
✅ Writing copy for all new social content (min. 1 feed/reel post per day, multiple stories per day)
✅ Writing email copy for multiple campaign email funnels to drive conversion (membership sign-up)
✅ Improving (existing) e-course content
✅ Creating new e-course content
✅ Supporting during the first ever Elfin event held on November 9th in Amsterdam (with 170+ women attending)

For myposter I executed:

✅  1 Status Quo Analysis of the existing content

✅  1 On-Page SEO-analysis & keyword research for 5 best-performing landing pages for the Dutch market to identify content improvement opportunities; resulting in; 

✅ An On-Page SEO Improvement Plan with feasible, concrete action points, as well as;

✅ Ready-to-upload new & SEO-improved copy for all 5 landing pages. 

For everdrop I translated (EN-NL or DE-NL):

✅ 1 landing page for the Dutch market;

✅ FAQs for the Dutch market;

✅ Order emails to guide the Dutch customer through the order process;

✅ Testimonials to be used on multiple everdrop channels, as well as;

✅ Various social media posts. 

For Cleverciti I executed:
✅ 55 content campaigns, including the conceptualization & writing of;
✅ 40 new web articles in English to be found in the newly designed Resource Library;

✅ As well as 27 new web articles for the 'Ressourcen-Bibliothek' in German;

✅ 34 social posts in English on Cleverciti's LinkedIn & Twitter accounts, and;

✅ 19 social posts to connect specifically with the German-speaking customers;
✅ 5+ distribution emails for the promotion of events;
✅ 3 landing page teaser texts (EN, DE, NL) for  the 'Ultimate Smart City Parking Guide';

✅ The Dutch translation of the 'Ultimate Smart City Parking Guide', and;
✅ The Dutch translation of numerous keywords & search ads.

 

With, as an absolute HIGHLIGHT, creating the all-time BEST-PERFORMING article:
✅ Which has been in the top 10 'best viewed pages' week after week since creation;
✅ And is/was responsible for 2,62% of the total website traffic;
✅ With and avg. time spent on page of 5:40 mins;
✅ Leading to a #1 ranking for the keywords 'smart tourism' & 'smarter Tourismus'.

For fire for women I conceptualized and/or executed:

✅ 1 status quo analysis of the website (now: www.thisiselfin.com), including 1 improvement plan for the existing content;

✅ 1 affiliate strategy;

✅ 1 plan for the creation of new content, to attend to possible content gaps;

✅ 1 content strategy turned into 1 full content calendar for the remainder of 2020. 

Additionally, I wrote: 

✅ 7 new articles of 600-700 words for the website, among which an extensive comparison of online brokers and a profound research article about the current status of financial independence of women in 2020; 

✅ 3 guest blogs of 300-400 words about my own personal road to achieving FIRE from abroad; which can now be read through my Blog. 

Starting November 2020 I was responsible for:

✅ Planning, conceptualizing, creating and posting all social media content (in text) on the instagram and facebook-accounts of fire for women. I worked closely together with a social media designer, that provided the visuals for the posts, based on the social content calendar we set up together. In total we created:

✅ Over 150 social media posts;

✅ Over1300 stories, and;

✅ Over 16 reels;

✅ With which we passed the magical mark of 10,000 followers at the beginning of 2021!  

A few examples of the tour description texts I translated for GetYourGuide:

A few examples of the publications in Dutch & Belgian media that I gathered for trivago:

Other information about myself and my work, such as interviews in the media and information about other passion projects can be found here. 

Could your organisation use some WORDFORCE?

N.B. The work samples that are shown here are public publications and are therefore available to everyone. Any non-public work samples are the property of my clients and will only be featured here with their express permission.